The Content Marketing Institute and MarketingProfs publish a yearly study on benchmarks, budgets, and trends for North American B2B companies using content marketing. In October, they released their fifth annual B2B content marketing study for 2015 – a must-read if you're in charge of content marketing for your organization.
And what consistently shows up every year is the large percentage of firms that don't feel their content marketing efforts are effective. This year, only 38% of B2B
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